Media + Audience Partner

Where CultureMeetsPerformance

Varro helps brands reach high-value audiences through proprietary intelligence, premium inventory and measurable outcomes, with deep expertise in multicultural consumers.

Activate with Varro See the proof

Trusted by leading brands across categories

The opportunity

A growth audience most plans still underserve

Multicultural audiences represent a major growth opportunity. Varro helps brands drive incremental reach across culturally relevant audiences and environments as a complementary layer to their broader media strategy.

43%

Minority share of the U.S. population

The audiences driving growth are already the culture and a larger share of the country every year.

Share of media budgets

Investment has not kept pace with where culture, influence and incremental reach actually live.

$6.7T

Combined buying power

Hispanic, African American, and Asian American consumers heading toward $7T.

Reach them on purpose. Grow the rest of the plan.

Varro plugs multicultural and high-value audiences into the media you already buy, so culture-aligned inventory becomes intentional, incremental reach within the broader plan.

Audience intelligence

Intelligence that becomes inventory

Our proprietary audience intelligence helps us understand who people are, what matters to them, and where they naturally over-index across media.

01 How it works
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02 Scale of our data
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03 Who you can reach

We use proprietary audience intelligence to understand who people are, what matters to them and where they naturally over-index across media.

The scale of our data

Addressable profiles: 300MM+
Interest & intent audiences: 850+
Visits: 3B
Transactions: 1.4B
Of U.S. ZIPs: 98%
Monthly engagement signals: 150MM+

We use those insights to curate smarter, more relevant media environments, turning audience intelligence into actionable inventory that can plug directly into your campaign.

Who you can reach

General market scale. Multicultural precision.

Varro activates across the full U.S. audience graph, with distinctive depth among the multicultural consumers that drive growth.

300MM+
General market
147MM+
Women
55MM+
Hispanic
40MM+
Black / AA
20MM+
AAPI
18MM+
LGBTQ+
11MM+
Veterans
5MM+
Native American

Channels + activation

Activate your way

Access Varro programmatically through your preferred DSP or via managed service. DSP-agnostic. SSP-flexible. Built to plug into your existing workflow with no changes to your current tech stack.

CTV / OTT

Exclusive multicultural streaming plus premium AVOD and FAST supply.

Spanish-language, family cord-cutter, and live sports properties with avails reserved for Varro partners. Direct publisher partnerships not available on the open market.

Display / OLV

Culturally relevant environments that outperform general-market benchmarks.

Premium inventory with 75%+ viewability, 70%+ VCR, and 1-3% CTR packages. Contextual and cultural placements across every screen.

Audio

Pre-roll, mid-roll, and post-roll in English and Spanish.

Streaming audio that over-indexes with multicultural audiences, optimized toward site visits, awareness, and lower-funnel action.

Gaming

Multicultural consumers over-index in gaming at 2X the general market.

In-game, around-game, and rewarded placements in culturally relevant environments built for attention, not leftover inventory.

DOOH / Tentpoles

Hyper-local out of home and high-visibility presence around cultural moments.

In-transit, arrival, and on-site activations. Direct execution with white-glove campaign management for high-impact tentpoles.

Programmatic

Access Varro programmatically through your preferred DSP, with audience and inventory packages built to plug into the way you already buy.

Managed service

Use Varro via managed service when you want direct execution, white-glove campaign management or high-impact tentpole activations.

DSP-agnostic / SSP-flexible

DSP-agnostic. SSP-flexible. Built to plug into your existing workflow with no changes to your current tech stack.

Impact / case studies

Real campaigns. Measurable impact.

Varro drives performance across industries, audiences, and channels.

19X
More efficient CPA
National auto insurer
84%
Video completion rate
Major streaming series
22%
Incremental store-visit lift
QSR foot traffic
2.7X
More qualified leads
Hospitality brand

Conversion

Auto insurance

19X more efficient CPA for a national auto insurer

Display CPA: $5.25
OLV CPA: $12
Vs. campaign goal: 19X

Hispanic-targeted PMP deals across display and online video, with Spanish-language inventory and in-market contextual targeting.

Awareness

Streaming / entertainment

84% VCR at $0.02 CPCV for a major streaming series

VCR: 84%
CPCV: $0.02
CTR: 0.30%

Mobile display and video across premium publishers, with African American audience targeting and contextual entertainment alignment.

Consideration

QSR

Verified store visits at 3X the efficiency

Incremental SV lift: 22%
Cost per store visit: $0.07
Vs. CPSV benchmark: 3X

Cross-channel display, OLV, audio, and CTV with Hispanic and Spanish-language layering, optimized toward third-party foot traffic.

Store Visits

CPG

Kantar-measured lift for a national beverage brand

Awareness lift: +4.15%
Purchase intent: +7.63%
VCR at $0.02 CPCV: 78%

Premium CTV and online video among Hispanic and African American audiences, with culturally relevant contextual alignment.

Audience Reach

Travel

2.7X more qualified leads for a hospitality brand

More qualified leads: 2.7X
Leads in one month: 1,100+
From retargeting: 85%

Prospecting and retargeting across display and video, with lookalike modeling and budget shifted to the channels that converted.

Measurement

Here’s how Varro proves the results

After the campaign, we show the lift. Brand, sales, traffic, and third-party verification, reported against the KPIs you planned.

Brand lift

Awareness, consideration, and favorability via Dynata, Kantar, or Nielsen.

Sales lift

Incremental purchase impact via Circana, Numerator, or Attain.

Foot traffic

Store visitation attribution via Foursquare, InMarket, or a preferred partner.

Third-party verification

Viewability, brand safety, and invalid traffic measured by IAS or DoubleVerify on every campaign.

Reporting / performance

Clear in-flight and post-campaign reporting that ties delivery to the KPIs you planned against.

Studies are available as added value, subject to impression thresholds confirmed at plan stage. Third-party verification is appended at execution.

Measurement partners

DynataBrand lift
KantarBrand lift
NielsenBrand lift
CircanaSales lift
NumeratorSales lift
AttainSales lift
FoursquareFoot traffic
InMarketFoot traffic
IASVerification
DoubleVerifyVerification

Partner names are shown for recognition. Official logo artwork can replace these tiles when approved brand files are available.

Our story

Built to make media more representative

Varro was founded to close a gap in the media landscape: helping brands connect more intentionally with the diverse consumers driving growth.

“I started Varro to create the kind of media partner I felt the industry was missing - one that combines cultural understanding with the data, inventory and performance brands expect.”
JOE NAVARRO, FOUNDER & PRESIDENT

As a Hispanic-owned, NMSDC-certified media partner, cultural understanding is part of our foundation. We combine that perspective with proprietary audience intelligence, premium media and measurable performance to help brands reach both multicultural and general market audiences more effectively.

Built to complement, not replace, existing media strategies, Varro plugs seamlessly into agency and brand workflows as an audience and activation layer that drives incremental reach.

95%

Client retention

Fifteen years of data-backed results and lasting client relationships.

Client growth in 2 years

Why brands and agencies choose Varro.

Giving back

Community impact, built into every campaign

A share of profits from every Varro campaign goes back to community organizations. As a Hispanic-owned, NMSDC-certified media partner, giving back is built into how we do business.

Charitable giving

Organizations supported this year

Brands can direct a portion of campaign profits to a charity of their choosing, or support organizations Varro partners with across education, health, sports and underserved communities.

Pat Mac’s Pack
Cancer and Careers
Hank’s Hearing Journey
Jim Osborne Scholarship Classic
Lincoln Booster Club
Free to Run
Native Governance Center

Work with Varro

Activate your multicultural media strategy.

Tell us the audiences, moments, and KPIs that matter. We’ll build a tailored recommendation you can activate through your preferred DSP or via a managed IO.